Finance and risk management,Shipping finance Essay - 1

Account and hazard management,Shipping fund - Essay Example Financing the boat business has consistently developed with the overall economic situations. Greater speculation has consistently been required in the business over the owner’s potential to fund consequently the requirement for banks. The business has its qualities and shortcomings, there have been openings, and it has additionally observed dangers. This paper inspects the connection between delivery financing and transportation showcases, the significant wellsprings of capital accessible in the delivery business, the qualities and shortcomings, openings and dangers (SWOT) in the business. The delivery business speaks to a considerable level of the world exchange. The business is one of the best types of transport and the expenses are generally low. It costs 11 percent and 20 percent of the transportation cost on streets and rails individually. On the off chance that the business is doing admirably it can have a high capital return of around 25 percent for every annum ( Nizam and Ghanem 15). Transportation industry is additionally a powerful industry; there is consistent interest in innovative work of new innovation. This adds to the worldwide innovative development. This industry is recurrent and depends on the progressions of the worldwide market. This makes the business to be dubious. The business likewise encounters a deficiency of talented work and the executives on the grounds that there are hardly any individuals who are experts in this field. The picture of this industry is poor; individuals will in general see the business to be ancient and thusly obsolete. Vessels likewise cause contamination of the earth through outflow of CO2 and commotion. There are activities to make delivers all the more naturally benevolent. This will make dispatches progressively satisfactory. There is likewise a drawn out arrangement to select, teach, and train gifted sailors. This will close the hole relating to absence of gifted work. There is an activity to improve impetus innovation of boats through structure greater boats, atomic fueled boats,

Point of Presence Advertising Essay Example | Topics and Well Written Essays - 1000 words

Purpose of Presence Advertising - Essay Example The creator wanted to buy a film named Lord of the Rings †Fellowship of the Ring on proposal of a companion and went over a pack of all the three motion pictures of Lord of the Ring arrangement at a value that was 20% not exactly the general expense had the motion pictures been bought independently. The creator understood that he at any rate needed to buy the other two motion pictures to finish the story and was pleased to get all them three at 20% markdown. In the subsequent buy case, the creator was pleased to understand the estimation of the bundle as he claims both a Sony advanced camera and Handy Cam. The complete cost was less expensive by 15%. Such item advancement notices brought about positive effect on the creator in light of the fact that the general estimation of the purchasing choices improved despite the fact that the creator didn’t had made arrangements for part of the buy. The viability of these two â€Å"Point-of-Sale† promotions brought about win- win bargain for both the store and the creator †the store expanded the net deal esteem and the creator got increasingly helpful items at lesser expense. The creator was not in the least irritated however was content with the business young lady for presenting these offers. Massy and Frank (1966. pp383) introduced the discoveries of an exploratory investigation on conduct of retailer promoting in this way setting up some intriguing experimental speculations. They could demonstrate that the brands sell contrastingly in various stores and the help to a brand relies on the brand’s piece of the overall industry in a specific store type. The creator found a linkage of this hypothesis with the exploration by Kumar and Leone (1988. pp178-179) which expressed that numerous client bundled great makers have turned to subsidizing momentary deals advancement at the store level which fundamentally has two particular focal points †the adequacy of advancements can result in on the spot deals action and the store the board invests wholeheartedly into taking an interest in on the spot battles given expanded edges and commissions.Both the producer and the store the executives gain in this procedure †the previous accomplishes brand advancement and speedy deals and the last accomplishes improved benefit of the store.â

How to Write an Essay Response

How to Write an Essay ResponseAs you begin your academic career at college, writing an essay response is the first of many skills you will need to learn. You will need to take the time to focus on these skills and practice writing them all through your years at college. No matter what, once you are finished with college, you will be well prepared to write the longer, more complicated essays that many professors expect. If you can master the skills needed to complete an essay response, you will be ready for a more complex assignment that will require you to write from a variety of different perspectives.Even before you begin your student's education, it is a good idea to familiarize yourself with the general format for a response. This should include putting in a topic of interest for the author, whether the author is a student or a teacher. It should also provide a starting point for the response, giving an outline to what the essay should focus on. The overall structure of a respons e is important to make sure that everything flows smoothly and the student is able to continue on in the essay until they reach the end.When writing an essay response, you must know what exactly you are writing in order to be successful. Your essay should contain an argument and conclusion. Make sure that the outline has already been provided and that you follow the guidelines you have provided to your topic. In order to be successful with the written response, you must fully understand where the subject of the essay is coming from and that you know why you are addressing it.As you write your response, remember that your topic must be real and your opinions must be based on true information. If you fail to do this, you will be showing your lack of quality control. Additionally, you must stay in your topic so you can further develop your essay and write even more effective responses. If you do not know why you are writing the essay, then you will not be able to accurately express the points you wish to.The best way to write an essay response is to start by brainstorming. Write down your thoughts and ideas as you go, doing a summary of what you want to say. You should be able to answer any question you can think of without hesitation, providing supporting evidence to what you say.When you are able to complete this part of the process, you are ready to begin writing. Remember that you are not allowed to plagiarize when writing the essay response; if you copy someone else's work, it will be considered plagiarism. However, you are allowed to include all of the information that was originally written by the source. Only include information that you know and feel comfortable writing.Once you have written your essay response, the only thing left is to send it to the correct person. The proper person is your professor, so make sure you follow the guidelines outlined in your syllabus. This means that you must give the essay response to your instructor within the specifi ed deadline; always ensure that you keep this deadline to yourself. If you are unable to send the essay response by the specified deadline, you can always try to send it after the semester ends and before the next semester begins.Writing an essay response should only take about an hour and a half. It is not very difficult, but it does require some amount of dedication and work. The best way to improve your writing is to put in some time and dedication into this activity and never stop. You will eventually master the skill of writing an essay response and with this skill, you will be able to turn in great essays every time.

Psychology Discovering Psychology Essay - 1100 Words

Psychology Discovering Psychology: The Science of Mind (Essay Sample) Content: Applying Psychology In Chosen Field[studentà ¢Ã¢â€š ¬s name][University]Applying Psychology In My Chosen FieldMy journey to psychology began a few years ago, when I encountered the book "What Happy People Know" by Dr. Dan Baker, director of the Life Enhancement Program at Canyon Ranch. It was a cheesy title for a book, but reluctantly, I opened it and read the first few pages à ¢Ã¢â€š ¬ and never put it down until I finished it. The bookà ¢Ã¢â€š ¬s main goal was to redefine happiness and to help people achieve it. I relate this because I have always been fascinated by what people call as "happiness" and why it is so elusive, and this book provided a gateway for the study of psychology à ¢Ã¢â€š ¬ a scientific basis on why so many people are unhappy, and what they can do to finally achieve a sense of joy and well being. For this paper, I have chosen to explore three phenomena à ¢Ã¢â€š ¬ the fear circuitry, the fight or flight mechanism, mirror neurons and the role of positive psychology in the future of psychology.Dr. Baker is a medical psychologist à ¢Ã¢â€š ¬ one who looked at the physiological basis for behaviors and emotions we call as fear, love, etc. Until this book, I thought psychology was an impractical science, its researches meant only to address mental health problems. I thought of Sigmund Freud, probably the most popular psychologist of all time, as a dark and cynic man. Psychology just wasnà ¢Ã¢â€š ¬t worth the time and effort. Or so I thought. Dr. Dan Baker changed everything for me and made me discover a side of psychology that had the potential to change lives à ¢Ã¢â€š ¬ one that I could use to make the world a better place.Dr. Baker is part of a growing number of professionals who practice positive psychology. It stems from humanist psychology because of its emphasis on the study of the "normal and healthyà ¢Ã¢â€š ¬ [and the potential to] learn more about human behavior from studying outstanding individuals than by study ing people with severe problems ADDIN CSL_CITATION { "citationItems" : [ { "id" : "ITEM-1", "itemData" : { "ISBN" : "9780618185504", "author" : [ { "dropping-particle" : "", "family" : "Cacioppo", "given" : "John T.", "non-dropping-particle" : "", "parse-names" : false, "suffix" : "" }, { "dropping-particle" : "", "family" : "Freberg", "given" : "Laura A.", "non-dropping-particle" : "", "parse-names" : false, "suffix" : "" } ], "id" : "ITEM-1", "issued" : { "date-parts" : [ [ "2013" ] ] }, "publisher" : "Cengage Learning", "publisher-place" : "Wadsworth", "title" : "Discovering Psychology: The Science of Mind", "type" : "book" }, "locator" : "829", "uris" : [ "/documents/?uuid=220fb8e2-075c-4d2a-862c-4ba4c606d81f" ] } ], "mendeley" : { "previouslyFormattedCitation" : "(Cacioppo Freberg, 2013, p. 829)" }, "properties" : { "noteIndex" : 0 }, "schema" : "https://github.com/citation-style-language/schema/raw/master/csl-citation.json" }(Cacioppo Freberg, 2013, p. 829). Topics of study in positive psychology focused on the dynamics of "positive emotions, positive traits, and positive institutions" ADDIN CSL_CITATION { "citationItems" : [ { "id" : "ITEM-1", "itemData" : { "ISBN" : "9780618185504", "author" : [ { "dropping-particle" : "", "family" : "Cacioppo", "given" : "John T.", "non-dropping-particle" : "", "parse-names" : false, "suffix" : "" }, { "dropping-particle" : "", "family" : "Freberg", "given" : "Laura A.", "non-dropping-particle" : "", "parse-names" : false, "suffix" : "" } ], "id" : "ITEM-1", "issued" : { "date-parts" : [ [ "2013" ] ] }, "publisher" : "Cengage Learning", "publisher-place" : "Wadsworth", "title" : "Discovering Psychology: The Science of Mind", "type" : "book" }, "locator" : "830", "uris" : [ "/documents/?uuid=220fb8e2-075c-4d2a-862c-4ba4c606d81f" ] } ], "mendeley" : { "previouslyFormattedCitation" : "(Cacioppo Freberg, 2013, p. 830)" }, "properties" : { "noteIndex" : 0 }, "schema" : "https://github.com/citation-style-language/schema /raw/master/csl-citation.json" }(Cacioppo Freberg, 2013, p. 830). It underscored optimism and the possibility that things can be better. I believed that life always offers this possibility, and positive psychology provides me a model for the kind of work I want to do in the future. Just like humanists, I believe that there is so much potential for good in the human being. I believe that humans are meant to contribute something to the world, after all, we have been able to unlock the many secrets of the universe. But unlike humanists, I did want to understand why human beings were capable of harming his fellow, why it is possible for us to self-destruct.Positive psychology is unique, not because of the theories it has created, or the methodologies it has developed, but rather, in its capability to integrate various perspectives of psychology in order to provide answers to age-old problems that has baffled philosophers à ¢Ã¢â€š ¬ happiness, love, belongingness, optimism, etc. It has provided answers to the "whyà ¢Ã¢â€š ¬s" more than the "howà ¢Ã¢â€š ¬s" of human behavior. Much of what is utilized in positive psychology has already been discovered by other movements in psychology. For example, positive psychologists believe that the biggest enemy of happiness is fear, yet they also recognize the reality that the fear is hard wired in our brain. Biological psychology identifies a fear circuit ADDIN CSL_CITATION { "citationItems" : [ { "id" : "ITEM-1", "itemData" : { "ISBN" : "9780618185504", "author" : [ { "dropping-particle" : "", "family" : "Cacioppo", "given" : "John T.", "non-dropping-particle" : "", "parse-names" : false, "suffix" : "" }, { "dropping-particle" : "", "family" : "Freberg", "given" : "Laura A.", "non-dropping-particle" : "", "parse-names" : false, "suffix" : "" } ], "id" : "ITEM-1", "issued" : { "date-parts" : [ [ "2013" ] ] }, "publisher" : "Cengage Learning", "publisher-place" : "Wadsworth", "title" : "Discovering Psychology: The Science o f Mind", "type" : "book" }, "locator" : "795", "uris" : [ "/documents/?uuid=220fb8e2-075c-4d2a-862c-4ba4c606d81f" ] } ], "mendeley" : { "previouslyFormattedCitation" : "(Cacioppo Freberg, 2013, p. 795)" }, "properties" : { "noteIndex" : 0 }, "schema" : "https://github.com/citation-style-language/schema/raw/master/csl-citation.json" }(Cacioppo Freberg, 2013, p. 795) in our brain, wherein the amygdala serves to identify and remember risks, allowing us to adequately respond to possibly threatening stimulus. This circuit triggered the fight or flight mechanism in early humans where "heart rate, blood pressure, and respiration all increase, while nonessential functions, like digesting food, are inhibited. Stored energy is released, and blood is shunted from the surface of the body to the muscles needed for exertion" ADDIN CSL_CITATION { "citationItems" : [ { "id" : "ITEM-1", "itemData" : { "ISBN" : "9780618185504", "author" : [ { "dropping-particle" : "", "family" : "Cacioppo", "given " : "John T.", "non-dropping-particle" : "", "parse-names" : false, "suffix" : "" }, { "dropping-particle" : "", "family" : "Freberg", "given" : "Laura A.", "non-dropping-particle" : "", "parse-names" : false, "suffix" : "" } ], "id" : "ITEM-1", "issued" : { "date-parts" : [ [ "2013" ] ] }, "publisher" : "Cengage Learning", "publisher-place" : "Wadsworth", "title" : "Discovering Psychology: The Science of Mind", "type" : "book" }, "locator" : "798", "uris" : [ "/documents/?uuid=220fb8e2-075c-4d2a-862c-4ba4c606d81f" ] } ], "mendeley" : { "previouslyFormattedCitation" : "(Cacioppo Freberg, 2013, p. 798)" }, "properties" : { "noteIndex" : 0 }, "schema" : "https://github.com/citation-style-language/schema/raw/master/csl-citation.json" }(Cacioppo Freberg, 2013, p. 798). In the olden times, this condition would enable our ancestors to run off from a predator, but today, it could kill us. Today, the activation of "this fear system is often harmful, because the threats we face today are generally abstract" ADDIN CSL_CITATION { "citationItems" : [ { "id" : "ITEM-1", "itemData" : { "author" : [ { "dropping-particle" : "", "family" : "Baker", "given" : "Dan", "non-dropping-particle" : "", "parse-names" : false, "suffix" : "" }, { "dropping-particle" : "", "family" : "Stauth", "given" : "Cameron", "non-dropping-particle" : "", "parse-names" : false, "suffix" : "" } ], "id" : "ITEM-1", "issued" : { "date-parts" : [ [ "2003" ] ] }, "publisher" : "Rodale Inc.", "publisher-place" : "New York, New York, USA", "title" : "What Happy People Know: How the New Science of Happiness Can Change Your Life for the Better", "type" : "book" }, "locator" : "28", "uris" : [ "/documents/?uuid=2f6cc71a-8462-4e1b-9b66-99862b6c24d9" ] } ], "mendeley" : { "previouslyFormattedCitation" : "(Baker Stauth, 2003, p. 28)" }, "properties" : { "noteIndex" : 0 }, "schema" : "https://github.com/citation-style-language/schema/raw/master/csl-citation.json" }(Baker Stauth, 2003, p. 28) and has can lead to chronic stress and general decrease in health, with health defined as "not just the absence of disease but instead as the ability to respond to the challenges of being alive" ADDIN CSL_CITATION { "citationItems" : [ { "id" : "ITEM-1", "itemData" : { "ISBN" : "9780618185504", "author" : [ { "dropping-particle" : "", "family" : "Cacioppo", "given" : "John T.", "non-dropping-particle" : "", "parse-names" : false, "suffix" : "" }, { "dropping-particle" : "", "family" : "Freberg", "given" : "Laura A.", "non-dropping-particle" : "", "parse-names" : false, "suffix" : "" } ], "id" : "ITEM-1", "issued" : { "date-parts" : [ [ "2013" ] ] }, "publisher" : "Cengage Learning", "publisher-place" : "Wadsworth", "title" : "Discovering Psychology: The Science of Mind", "type" : "book" }, "locator" : "805", "uris" : [ "/documents/?uuid=220fb8e2-075c-4d2a-862c-4ba4c606d81f" ] } ], "mendeley" : { "manualFormatting" : "(as quoted in Cacioppo Fre... Psychology Discovering Psychology Essay - 1100 Words Psychology Discovering Psychology: The Science of Mind (Essay Sample) Content: Applying Psychology In Chosen Field[studentà ¢Ã¢â€š ¬s name][University]Applying Psychology In My Chosen FieldMy journey to psychology began a few years ago, when I encountered the book "What Happy People Know" by Dr. Dan Baker, director of the Life Enhancement Program at Canyon Ranch. It was a cheesy title for a book, but reluctantly, I opened it and read the first few pages à ¢Ã¢â€š ¬ and never put it down until I finished it. The bookà ¢Ã¢â€š ¬s main goal was to redefine happiness and to help people achieve it. I relate this because I have always been fascinated by what people call as "happiness" and why it is so elusive, and this book provided a gateway for the study of psychology à ¢Ã¢â€š ¬ a scientific basis on why so many people are unhappy, and what they can do to finally achieve a sense of joy and well being. For this paper, I have chosen to explore three phenomena à ¢Ã¢â€š ¬ the fear circuitry, the fight or flight mechanism, mirror neurons and the role of positive psychology in the future of psychology.Dr. Baker is a medical psychologist à ¢Ã¢â€š ¬ one who looked at the physiological basis for behaviors and emotions we call as fear, love, etc. Until this book, I thought psychology was an impractical science, its researches meant only to address mental health problems. I thought of Sigmund Freud, probably the most popular psychologist of all time, as a dark and cynic man. Psychology just wasnà ¢Ã¢â€š ¬t worth the time and effort. Or so I thought. Dr. Dan Baker changed everything for me and made me discover a side of psychology that had the potential to change lives à ¢Ã¢â€š ¬ one that I could use to make the world a better place.Dr. Baker is part of a growing number of professionals who practice positive psychology. It stems from humanist psychology because of its emphasis on the study of the "normal and healthyà ¢Ã¢â€š ¬ [and the potential to] learn more about human behavior from studying outstanding individuals than by study ing people with severe problems ADDIN CSL_CITATION { "citationItems" : [ { "id" : "ITEM-1", "itemData" : { "ISBN" : "9780618185504", "author" : [ { "dropping-particle" : "", "family" : "Cacioppo", "given" : "John T.", "non-dropping-particle" : "", "parse-names" : false, "suffix" : "" }, { "dropping-particle" : "", "family" : "Freberg", "given" : "Laura A.", "non-dropping-particle" : "", "parse-names" : false, "suffix" : "" } ], "id" : "ITEM-1", "issued" : { "date-parts" : [ [ "2013" ] ] }, "publisher" : "Cengage Learning", "publisher-place" : "Wadsworth", "title" : "Discovering Psychology: The Science of Mind", "type" : "book" }, "locator" : "829", "uris" : [ "/documents/?uuid=220fb8e2-075c-4d2a-862c-4ba4c606d81f" ] } ], "mendeley" : { "previouslyFormattedCitation" : "(Cacioppo Freberg, 2013, p. 829)" }, "properties" : { "noteIndex" : 0 }, "schema" : "https://github.com/citation-style-language/schema/raw/master/csl-citation.json" }(Cacioppo Freberg, 2013, p. 829). Topics of study in positive psychology focused on the dynamics of "positive emotions, positive traits, and positive institutions" ADDIN CSL_CITATION { "citationItems" : [ { "id" : "ITEM-1", "itemData" : { "ISBN" : "9780618185504", "author" : [ { "dropping-particle" : "", "family" : "Cacioppo", "given" : "John T.", "non-dropping-particle" : "", "parse-names" : false, "suffix" : "" }, { "dropping-particle" : "", "family" : "Freberg", "given" : "Laura A.", "non-dropping-particle" : "", "parse-names" : false, "suffix" : "" } ], "id" : "ITEM-1", "issued" : { "date-parts" : [ [ "2013" ] ] }, "publisher" : "Cengage Learning", "publisher-place" : "Wadsworth", "title" : "Discovering Psychology: The Science of Mind", "type" : "book" }, "locator" : "830", "uris" : [ "/documents/?uuid=220fb8e2-075c-4d2a-862c-4ba4c606d81f" ] } ], "mendeley" : { "previouslyFormattedCitation" : "(Cacioppo Freberg, 2013, p. 830)" }, "properties" : { "noteIndex" : 0 }, "schema" : "https://github.com/citation-style-language/schema /raw/master/csl-citation.json" }(Cacioppo Freberg, 2013, p. 830). It underscored optimism and the possibility that things can be better. I believed that life always offers this possibility, and positive psychology provides me a model for the kind of work I want to do in the future. Just like humanists, I believe that there is so much potential for good in the human being. I believe that humans are meant to contribute something to the world, after all, we have been able to unlock the many secrets of the universe. But unlike humanists, I did want to understand why human beings were capable of harming his fellow, why it is possible for us to self-destruct.Positive psychology is unique, not because of the theories it has created, or the methodologies it has developed, but rather, in its capability to integrate various perspectives of psychology in order to provide answers to age-old problems that has baffled philosophers à ¢Ã¢â€š ¬ happiness, love, belongingness, optimism, etc. It has provided answers to the "whyà ¢Ã¢â€š ¬s" more than the "howà ¢Ã¢â€š ¬s" of human behavior. Much of what is utilized in positive psychology has already been discovered by other movements in psychology. For example, positive psychologists believe that the biggest enemy of happiness is fear, yet they also recognize the reality that the fear is hard wired in our brain. Biological psychology identifies a fear circuit ADDIN CSL_CITATION { "citationItems" : [ { "id" : "ITEM-1", "itemData" : { "ISBN" : "9780618185504", "author" : [ { "dropping-particle" : "", "family" : "Cacioppo", "given" : "John T.", "non-dropping-particle" : "", "parse-names" : false, "suffix" : "" }, { "dropping-particle" : "", "family" : "Freberg", "given" : "Laura A.", "non-dropping-particle" : "", "parse-names" : false, "suffix" : "" } ], "id" : "ITEM-1", "issued" : { "date-parts" : [ [ "2013" ] ] }, "publisher" : "Cengage Learning", "publisher-place" : "Wadsworth", "title" : "Discovering Psychology: The Science o f Mind", "type" : "book" }, "locator" : "795", "uris" : [ "/documents/?uuid=220fb8e2-075c-4d2a-862c-4ba4c606d81f" ] } ], "mendeley" : { "previouslyFormattedCitation" : "(Cacioppo Freberg, 2013, p. 795)" }, "properties" : { "noteIndex" : 0 }, "schema" : "https://github.com/citation-style-language/schema/raw/master/csl-citation.json" }(Cacioppo Freberg, 2013, p. 795) in our brain, wherein the amygdala serves to identify and remember risks, allowing us to adequately respond to possibly threatening stimulus. This circuit triggered the fight or flight mechanism in early humans where "heart rate, blood pressure, and respiration all increase, while nonessential functions, like digesting food, are inhibited. Stored energy is released, and blood is shunted from the surface of the body to the muscles needed for exertion" ADDIN CSL_CITATION { "citationItems" : [ { "id" : "ITEM-1", "itemData" : { "ISBN" : "9780618185504", "author" : [ { "dropping-particle" : "", "family" : "Cacioppo", "given " : "John T.", "non-dropping-particle" : "", "parse-names" : false, "suffix" : "" }, { "dropping-particle" : "", "family" : "Freberg", "given" : "Laura A.", "non-dropping-particle" : "", "parse-names" : false, "suffix" : "" } ], "id" : "ITEM-1", "issued" : { "date-parts" : [ [ "2013" ] ] }, "publisher" : "Cengage Learning", "publisher-place" : "Wadsworth", "title" : "Discovering Psychology: The Science of Mind", "type" : "book" }, "locator" : "798", "uris" : [ "/documents/?uuid=220fb8e2-075c-4d2a-862c-4ba4c606d81f" ] } ], "mendeley" : { "previouslyFormattedCitation" : "(Cacioppo Freberg, 2013, p. 798)" }, "properties" : { "noteIndex" : 0 }, "schema" : "https://github.com/citation-style-language/schema/raw/master/csl-citation.json" }(Cacioppo Freberg, 2013, p. 798). In the olden times, this condition would enable our ancestors to run off from a predator, but today, it could kill us. Today, the activation of "this fear system is often harmful, because the threats we face today are generally abstract" ADDIN CSL_CITATION { "citationItems" : [ { "id" : "ITEM-1", "itemData" : { "author" : [ { "dropping-particle" : "", "family" : "Baker", "given" : "Dan", "non-dropping-particle" : "", "parse-names" : false, "suffix" : "" }, { "dropping-particle" : "", "family" : "Stauth", "given" : "Cameron", "non-dropping-particle" : "", "parse-names" : false, "suffix" : "" } ], "id" : "ITEM-1", "issued" : { "date-parts" : [ [ "2003" ] ] }, "publisher" : "Rodale Inc.", "publisher-place" : "New York, New York, USA", "title" : "What Happy People Know: How the New Science of Happiness Can Change Your Life for the Better", "type" : "book" }, "locator" : "28", "uris" : [ "/documents/?uuid=2f6cc71a-8462-4e1b-9b66-99862b6c24d9" ] } ], "mendeley" : { "previouslyFormattedCitation" : "(Baker Stauth, 2003, p. 28)" }, "properties" : { "noteIndex" : 0 }, "schema" : "https://github.com/citation-style-language/schema/raw/master/csl-citation.json" }(Baker Stauth, 2003, p. 28) and has can lead to chronic stress and general decrease in health, with health defined as "not just the absence of disease but instead as the ability to respond to the challenges of being alive" ADDIN CSL_CITATION { "citationItems" : [ { "id" : "ITEM-1", "itemData" : { "ISBN" : "9780618185504", "author" : [ { "dropping-particle" : "", "family" : "Cacioppo", "given" : "John T.", "non-dropping-particle" : "", "parse-names" : false, "suffix" : "" }, { "dropping-particle" : "", "family" : "Freberg", "given" : "Laura A.", "non-dropping-particle" : "", "parse-names" : false, "suffix" : "" } ], "id" : "ITEM-1", "issued" : { "date-parts" : [ [ "2013" ] ] }, "publisher" : "Cengage Learning", "publisher-place" : "Wadsworth", "title" : "Discovering Psychology: The Science of Mind", "type" : "book" }, "locator" : "805", "uris" : [ "/documents/?uuid=220fb8e2-075c-4d2a-862c-4ba4c606d81f" ] } ], "mendeley" : { "manualFormatting" : "(as quoted in Cacioppo Fre...

Tobacco Companies Using Advertising Tactics That Target...

Tobacco companies should be prevented from using advertising tactics that target teenagers. There has always been controversy as to how tobacco companies should prevent using advertising tactics to target teenagers. As controversial as this is tobacco companies shouldn’t advertise teen smoking. Many teens may be lured to believe cigarette advertising because it has been part of the American Culture for years, magazine ads and the media target young people, and these companies receive a drastic increase financially; however, the advertising by these cigarette companies has disadvantages such as having to campaign against their own company, limiting their cigarette advertising and becoming a controversial dilemma as to encouraging teenagers†¦show more content†¦Usually, on television shows or on magazine articles there has to be an advertisement promoting cigarettes. Not only does the tobacco industry encourage teenagers to start smoking, but it enforces smoking to cont inue well on into their adulthood. Tobacco companies advertise in magazines, promote their products in convenience stores and market their brands through websites and social networks. Many of these tobacco industries get publicity and attract more young customers when using the newly in media to promote their products. Many of these tobacco companies don’t understand that tobacco advertising is a huge public health issue that increases smoking. Tobacco company advertising and promoting is the start of the use of tobacco among teenagers. Now, these media and magazine advertisements about cigars have caused teenagers to be exposed to cigarette advertising. Not only that but also these teenagers find ads appealing and also increase their desire to smoke. Cigarette companies spent about $8.37 billion on advertising and promotional expenses in the United States in 2011. Cigarette tobacco companies spend billions of dollars each year to market their products. Advertising has been a multi-million dollar projects for these companies especially when teenagers are involved. Now, these companies make about $35 billion annually, as well as causing six million deaths. Tobacco companies make moneyShow MoreRelatedAmericas Smoke Screen-Portion Essays1168 Words   |  5 Pagespaper will examine the history of the tobacco industry and its advertising campaigns from the 1920s to the present. Some of the issues discussed in this paper will include: What forms of mass communication has tobacco companies used to persuade the public, how changes in technology have influenced the way tobacco companies communicate with target audiences, and how the United States government restrictions affect the current efforts of tobacco companies advertising strategies. Other topics that thisRead MoreThe Effects of Advertising on Teens1781 Words   |  8 Pages1992). Many questions arise about these advertisements, such as Is advertising deceptive? Does it create or perpetuate stereotypes ? Does it create conformity? Does it create insecurity in order to sell goods? Does it cause people to buy things that they really dont need?(Alexander Hanson, 1993, p. 240). Advertisers use specific methods to target teen consumers, but these methods are not always successful or ethical. Advertising is giving the general public information about new goods and tryingRead MoreThe Dangers Of Tobacco And Alcohol Companies1576 Words   |  7 PagesTobacco and alcohol companies are more widespread than ever and are expanding their target age group in the process of them increasing profit margins for their specific company. Excessive alcohol consumption and the associated negative health effects are a major public health concern since past and more recent studies. â€Å"Almost 4% of all deaths worldwide are attributable to alcohol† (Graham 1). Also, more than half of people who are frequent smokers started prior to the legal smoking age of eighteenRead More2.09 writing and effect ive concusion1669 Words   |  7 PagesResearch Graphic Organizer: Part 1 Topic: Technology Questions to research: Are advertisements aimed at teenagers effective? And, are they ethical? My Response: Most advertisements aimed at teenagers are effective, but usually are not ethical. Most marketers have many ways of gathering information on teenagers spending habits and what is most important to teens. With this information they’re able to create advertisements that will appeal to most teens and create profit. Many people argue that someRead MoreCigarette Companies in Capitalism1634 Words   |  7 PagesCigarette Companies in Capitalism Tobacco is one of the largest industries contributing to the economy of US. As reported by The Tobacco Atlas, the revenue of global tobacco industry is about a half trillion US dollars annually. In 2010, the combined profit of Coca-Cola, Microsoft, and McDonaldswas 35.1 billion US dollars, equal to the combined profit of six leading tobacco companies.(Alday)Tobacco industry is now harmful than ever. Although people realize that tobacco is harmful to ones healthRead MoreHow Companies Manipulate and Violate Advertising Laws3167 Words   |  13 Pagesï » ¿How Companies Manipulate and Violate Advertising Laws One of the professional arenas which has the great burden and challenge when it comes to advertising are tobacco companies. This is largely because of the fact that these companies are saddled with heavy legal restrictions on where and how they can advertise. However, tobacco companies have proven themselves to be extremely cunning and to be quite crafty when it comes to putting their formidable advertising budgets to good use. For instanceRead MoreThe Truth Initiative : Digital Media And Society1593 Words   |  7 Pageswarships chewing tobacco and cigarettes are regularly tools used to keep low stress levels, which many times can lead to bringing more people such as young adults and teenagers to follow the habit. In April 1 1970, president Richard Nixon signed a legislation which officially banned cigarettes advertisements on television and radio starting a new period of tobacco free incentives. (History.com, 2009) However, other organizations were created raising campaigns agains t the consuming of tobacco and advertisingRead MoreThe Effects Of Advertising On Children Of The United States Of America Essay2144 Words   |  9 PagesWhen did marketing to children become business as usual? The marketing for children has increased since the 1980’s. They begun a cradle to death campaign. Advertising has brought many negative effects on to the children of the United States of America. The American Academy of Pediatrics recommends that children under the age of two not watch any television and children older than two watch no more than one to two hours of television a day. The first two years of life are crucial to developmentRead More The Young Consumer: Their Value To Media Advertising And The Economy2964 Words   |  12 PagesThe Young Consumer: Their Value To Media Advertising And The Economy An advertiser of new trend setting products often struggles with choosing a target market but now the choice is becoming clear. The young consumer market has developed itself into an empire in which companies flourish. Boys and girls ages 13-25 set the wave for what is considered cool and what isn’t. As a result, companies have carefully listened to what these â€Å"kids† have to say and then tried to develop products and ideas thatRead MoreImportance of Surrogate Advertising in Creating Brand Identity for Liquor Industry(Final)14020 Words   |  57 Pagesstudy of the advertising strategy used in liquor industry which makes the need of surrogate advertising exemplary, as the only way of advertising for liquor industry and also to know the effectiveness of surrogate advertising in influencing customer perception towards the products offered by the company In the present research, in order to collect primary data sample were selected conveniently. 60 Delhi based liquor consumers were selected for collecting primary data. Alcohol advertising has the potential

Art As A Subjective Term - 1949 Words

Art to many seems to be a subjective term, from a skill done at the highest level to a painting in a museum, society and the nature of our upbringings create nostalgia in all realms of art. It is by human nature that we judge by personal experience before applying reasoning. The definition of nostalgia itself is â€Å"pleasure and sadness that is caused by remembering something from the past and wishing that you could experience it again†.(Merriam-Webster, Nostalgia) Art itself can be noted as an experience. Artwork, if done well, should inspire a memory or maybe a feeling. Perhaps one of the scariest parts of art is that it can inspire nostalgia in a sad or happy way. It is able to control your emotions submitting you to the hand of the artist. Nostalgia is the equivalent of dangling your past in front of you without a way of returning while simultaneously, not allowing you to move on. It is this feeling that is the cruelest tool that an artist can use and can lead a viewer t o censor the world. Nostalgia is the reopening of emotional scars, painful yet eye opening even while invoking happiness. How important is nostalgia in the way we perceive art? In a quick answer, it can be said that it is the most important and the most sinister tool an artist can wield (â€Å"The Future of Nostalgia†). Nostalgia, although it can feel good, is ultimately bad. Nostalgia can be negative because, of its experience on culture and the intention of its use. The experience of art is dangerous. ArtShow MoreRelatedThe Subjective Nature Of Love999 Words   |  4 PagesIf beauty is subjective, then anything that I believe is beautiful is indeed beautiful. This implies that there is no standard definition of the word â€Å"beauty.† Its definition is tied to my attitude. Using the subjective nature of love leads us to a judgment of taste, which has no logic. The subjective nature of love depends on one’s taste and feeling about beauty. For instance, our judgment about a rose flower or early morning sunshine could be different because of the subjective definition of beautyRead More The Psychological Effect of Art Essay953 Words   |  4 PagesEffect of Art† Paintings, like many forms of art, are very subjective—what one may find intriguing another may completely disagree. â€Å"Art is physical material that affects a physical eye and conscious brain† (Solso, 13). To glance at art, we must go through a process of interpretation in order to understand what it is we are looking at. Solso describes the neurological, perceptual, and cognitive sequence that occurs when we view art, and the often inexpressible effect that a work of art has onRead MoreKant And Kant s Philosophy1657 Words   |  7 Pagespriori condition which alone things can become objects of our cognition in general[.]† -Immanuel Kant, p 20 of Critique of Judgment This quote most aptly describes Kant’s purpose in writing a critique of aesthetic judgment, with the most important term being â€Å"transcendental.† The Oxford Dictionary defines the word as â€Å"presupposed in and necessary to experience† (what Kant refers to as a priori). In this sense, it is something that pertains to elements of human experience and then in turn conditionsRead MoreWhy Is Natural Science?1602 Words   |  7 Pagesregarding both the concept of difficulty and value of knowledge. Possible stances with regard to the statement will be greatly influenced by the way difficulty and value is defined. As an initial starting point, difficulty will be defined and measured in terms of effort expended and the time consumed to produce the knowledge. Value of knowledge will be defined as the importance, worth or usefulness of the knowledge. I will be judging whether we only value knowledge produced with difficulty or whether thereRead More Definition E ssay - What is Art?569 Words   |  3 PagesWhat is Art? There are few questions quite as esoteric or as futilely subjective as the philosophers What is†¦? Yet posing and answering this question in reference to the identity of art is critical to further discussions of our subject matter in this course. There is no way for us to discuss art until we have a working definition of what art is; we cant adequately use the term until weve defined it. To this end, I would like to submit this as a working definition: Art is anythingRead MoreSubject Object Constitution Of Pre Raphaelite Compositions : Binary Or Hierarchy?1692 Words   |  7 Pagescompositions: Binary or Hierarchy? For many the idea of Pre- Raphaelite art was informed of â€Å"luscious long-haired women† or of â€Å"sentimental chocolate box children† but the brotherhood’s early works portrayed a whole new kind of bold realism to sacred subjects.It is important to address the question that why the Pre- Raphaelites did come into existence and why portray art with vivid realism and scientific fidelity? Their art came in the form of a revolution against the â€Å"sterile tradition† of paintingRead MoreThe Limitless Possibilities of Art819 Words   |  4 PagesPossibilities of Art Before attempting to define art in even the most abstract of terms, I must preface with an apologia, for any definition of art dooms itself to failure as long as it attempts to categorize together objects or actions which belong to no unified category. Where does one set boundaries to determine the limits of the category ‘art’? Mine will serve only to elaborate my own personal opinions as there exists no objective method of evaluation for a definition of art as a wholeRead More Aesthetics Essays938 Words   |  4 PagesGreeks made a distinction between aesthesis autophues (natural sensation) and aesthesis epistemonike (acquired sensation). We may say that aesthetics is both the study of aesthetic objects and of the specific and subjective reactions of observers, readers, or audiences to the work of art. Aesthetics is necessarily interdisciplinary and may be interpretive, prescriptive, descriptive, or a combination of these. The big, obvious question about aesthetic value is whether it is ever ‘really in’ theRead MoreArt And Its Influence On A City Dominated By Art1132 Words   |  5 PagesPerhaps the most subjective thing life has to offer is art. Some may argue that having such a subjective concept can be hard to uniformly understand and standardize, but that s what makes art so beautiful. Art is subjective, ensuring no two experiences are the same. The fact that we can all look at the same piece of art and have completely different emotional and cognitive responses ensures healthy discussion and communication. Art is one of the few constants human culture collectively has, andRead Moreâ€Å"Art Is a Lie That Brings Us Nearer to the Truth† (Pablo Picasso)1692 Words   |  7 PagesArt is different from most areas of knowledge primarily in terms of its objective and also the means by which it reflects, transforms and expresses them. For art, like philosophy, reflects the reality in its relationship with man, and represents the latter, his spiritual world, and the relations between the individuals and their interactions with the world. Pablo Picasso was known for representing his work in a non-realistic manner. However, the audience could relate to his works; Guernica is an

Journal Reflection for Human Capital Management - myassignmenthelp

Question: Discuss about theJournal Reflection for Human Capital Management. Answer: Retailing is defined as a set of business operations that improve the value of goods and services sold to consumers for personal use while the retailer is the name of the business engaged in the above. Retailers have a role in meeting the consumer need through availing products at the right place at the time and in the right quantity and price. Retailers make a huge contribution to the Canadian economy as evidenced by the $ 505 billion sales in 2014, over 50% of Canada economy is in the hands of the retailers. Retailers offer several opportunities for individuals to develop their careers as well as those with entrepreneurial skills to put them in place. Managing of the retail business comes with a lot of hurdles stiff competition being in the forefront. The Intertype, intertype and scrambled merchandise all offer a wide range of competition for the retailer (Hul, 1997). The management of retail shops should make the best decisions regarding the most popular retail mix, variables that influence purchase decisions and the techniques of displaying the merchandise. Ethics are the principles that control how individuals and companies behave in a way that builds an acceptable association. Different retailers have a unique code of ethics that helps the employees do the right things. Retailers come in diverse types the main ones are; Department stores, these are retailers who deal in a wide range of merchandise arranged in the category into varying sections of the physical retail space. Supermarkets, deal with various forms of food and beverages as we as home products, clothing and electronics (Bogardus, 1964). Specialty retailers, they specialise in a unique category of goods. Discount retailer, they sell a wide range of goods which are often private labelled Mobile retailer, do their transactions via a mobile platform but no physical shipment of products to the consumers. Warehouse retailers, stock their facilities in large warehouses. The nature of products sold varies but are packed in enormous quantities which are sold at lower prices than the retail price (Farfan, 2017). A consumers decision on purchase first began by recognising the need, either through utilitarian or hedonic, afterwards, consumers seek information regarding several retailers before settling on the ones that best suit their demand. The purchase decision might be affected by factors like social experience, adventure, power and status as well stimulation (Berliant Raa, 1988). In a bid to attract more consumers to their store retailers make use of music and visual displays. Together with this, some put across demonstrations and scents to create a more entertaining shopping experience. Their flyers and catalogues are also designed with graphics and photographs for consumer stimulation. A market segment is a group of consumers will similar needs. The market segmentation allows the retailers to identify a market niche and offer products which are consumed in the locality. The market segmentation is done based on geographic locations thats is separating the consumers based on their countries or regions, also, demography is a factor in segmentation where the gender of the consumers is used to classify them. The use of geodemographic put together consumers based on their buying habits. The lifestyle buying situation and benefits sought after are all other ways retailers use to group consumers needs. A retail market is a set of customers whose needs converge. For a retailer to develop a competitive advantage which the business can sustain the needs to strengthen his bond with the consumers and suppliers. In addition, the internal operations should as efficient as possible and the brand image made strong. For the business to grow the retailer can pursue market penetration, this will involve putting more effort on the present retailing format to reach a bigger percentage of the existing consumers. This is done by putting up ways to make more consumers attracted to the store (Jones Shaw, 2006). Furthermore, the retailer can turn to the market expansion where he employs the current format towards attracting new market segments. Also, he may consider retail format development where he goes for a different retail format to meet the new needs in the current market. A final option will be diversification where the retailer will employ current sales format to cater for an emerging market segment not currently served. The development of a strategy is a stepwise process which involves the definition of the business mission, auditing the situation, identifying the strategic opportunities, evaluation alternatives, defining the specific objectives and allocating resources, generate proper retail mix and finally evaluating the performance and making necessary adjustments. Human resource management target the alignment of available human man resource to the short and long-term goals of the retail. Effective managers will operate well with the employees hence avoiding frequent departure, when employees are well trained they will possess the skills to prepare the store visually also, business whose employees offer exceptional services will be way ahead of the competitors (Armstrong, 2006). The structure of the organisation considers the level of centralisation of decision-making and approaches applicable in coordinating merchandise and management of the store. Centralization entails delegating tasks to the corporate managers while decentralisation is characterised by a delegation of authority to the lower levels of the retail. Compensation of employees follows a written policy that indicates what tasks the employees are responsible and entitled to, incentives such as commission and bonuses are used as motivating factors. Also, the culture of the organization plays a role in the compensation scheme. Recruitment of employees can be done by use of the current set as a scout as well as targeting the minority, immigrants and the seniors. There are several trends in human resource that the retailers must consider one such issue is diversity management. In addition, legal and regulatory issues such as labour relations. Employees safety and health, as well as compensation, must be considered. Shrinkage is a loss of inventory resulting from employees or consumers shoplifting, misplacement or damage. Its vital to control to improve the retail performance (Wood, 2009). References Armstrong, M., 2006. Human capital management". A Handbook of Human Resource Management Practice, s.l.: Kogan Page Publishers. Berliant, M. Raa, T. T., 1988. A foundation of location theory: Consumer preferences and demand. Journal of Economic Theory, 44(2), p. 336. Bogardus, E., 1964. Principles of Cooperation., Chicago, Illinois: The Cooperative League of the U.S.A. Farfan, B., 2017. the balance. [Online] Available at: https://www.thebalance.com/what-is-retail-2892238 [Accessed 28 September 2017]. Hul, M. D. L. a. C. J.-C., 1997. the impacts of music on consumers' reactions to waiting for services. Journal of Retailing, 73(1), p. 87104. Jones, B. D. G. Shaw, E. H., 2006. A History of Marketing Thought," Handbook of Marketing. s.l. Weitz, Barton A.; Wensley, Robin. Wood, D. G. C. . G., 2009. Human resource management: A critical approach. In: D. G. . W. G. Collings, ed. Human resource management: A critical approach. London: Routledge, pp. 1-15.