Tobacco Companies Using Advertising Tactics That Target...

Tobacco companies should be prevented from using advertising tactics that target teenagers. There has always been controversy as to how tobacco companies should prevent using advertising tactics to target teenagers. As controversial as this is tobacco companies shouldn’t advertise teen smoking. Many teens may be lured to believe cigarette advertising because it has been part of the American Culture for years, magazine ads and the media target young people, and these companies receive a drastic increase financially; however, the advertising by these cigarette companies has disadvantages such as having to campaign against their own company, limiting their cigarette advertising and becoming a controversial dilemma as to encouraging teenagers†¦show more content†¦Usually, on television shows or on magazine articles there has to be an advertisement promoting cigarettes. Not only does the tobacco industry encourage teenagers to start smoking, but it enforces smoking to cont inue well on into their adulthood. Tobacco companies advertise in magazines, promote their products in convenience stores and market their brands through websites and social networks. Many of these tobacco industries get publicity and attract more young customers when using the newly in media to promote their products. Many of these tobacco companies don’t understand that tobacco advertising is a huge public health issue that increases smoking. Tobacco company advertising and promoting is the start of the use of tobacco among teenagers. Now, these media and magazine advertisements about cigars have caused teenagers to be exposed to cigarette advertising. Not only that but also these teenagers find ads appealing and also increase their desire to smoke. Cigarette companies spent about $8.37 billion on advertising and promotional expenses in the United States in 2011. Cigarette tobacco companies spend billions of dollars each year to market their products. Advertising has been a multi-million dollar projects for these companies especially when teenagers are involved. Now, these companies make about $35 billion annually, as well as causing six million deaths. Tobacco companies make moneyShow MoreRelatedAmericas Smoke Screen-Portion Essays1168 Words   |  5 Pagespaper will examine the history of the tobacco industry and its advertising campaigns from the 1920s to the present. Some of the issues discussed in this paper will include: What forms of mass communication has tobacco companies used to persuade the public, how changes in technology have influenced the way tobacco companies communicate with target audiences, and how the United States government restrictions affect the current efforts of tobacco companies advertising strategies. Other topics that thisRead MoreThe Effects of Advertising on Teens1781 Words   |  8 Pages1992). Many questions arise about these advertisements, such as Is advertising deceptive? Does it create or perpetuate stereotypes ? Does it create conformity? Does it create insecurity in order to sell goods? Does it cause people to buy things that they really dont need?(Alexander Hanson, 1993, p. 240). Advertisers use specific methods to target teen consumers, but these methods are not always successful or ethical. Advertising is giving the general public information about new goods and tryingRead MoreThe Dangers Of Tobacco And Alcohol Companies1576 Words   |  7 PagesTobacco and alcohol companies are more widespread than ever and are expanding their target age group in the process of them increasing profit margins for their specific company. Excessive alcohol consumption and the associated negative health effects are a major public health concern since past and more recent studies. â€Å"Almost 4% of all deaths worldwide are attributable to alcohol† (Graham 1). Also, more than half of people who are frequent smokers started prior to the legal smoking age of eighteenRead More2.09 writing and effect ive concusion1669 Words   |  7 PagesResearch Graphic Organizer: Part 1 Topic: Technology Questions to research: Are advertisements aimed at teenagers effective? And, are they ethical? My Response: Most advertisements aimed at teenagers are effective, but usually are not ethical. Most marketers have many ways of gathering information on teenagers spending habits and what is most important to teens. With this information they’re able to create advertisements that will appeal to most teens and create profit. Many people argue that someRead MoreCigarette Companies in Capitalism1634 Words   |  7 PagesCigarette Companies in Capitalism Tobacco is one of the largest industries contributing to the economy of US. As reported by The Tobacco Atlas, the revenue of global tobacco industry is about a half trillion US dollars annually. In 2010, the combined profit of Coca-Cola, Microsoft, and McDonaldswas 35.1 billion US dollars, equal to the combined profit of six leading tobacco companies.(Alday)Tobacco industry is now harmful than ever. Although people realize that tobacco is harmful to ones healthRead MoreHow Companies Manipulate and Violate Advertising Laws3167 Words   |  13 Pagesï » ¿How Companies Manipulate and Violate Advertising Laws One of the professional arenas which has the great burden and challenge when it comes to advertising are tobacco companies. This is largely because of the fact that these companies are saddled with heavy legal restrictions on where and how they can advertise. However, tobacco companies have proven themselves to be extremely cunning and to be quite crafty when it comes to putting their formidable advertising budgets to good use. For instanceRead MoreThe Truth Initiative : Digital Media And Society1593 Words   |  7 Pageswarships chewing tobacco and cigarettes are regularly tools used to keep low stress levels, which many times can lead to bringing more people such as young adults and teenagers to follow the habit. In April 1 1970, president Richard Nixon signed a legislation which officially banned cigarettes advertisements on television and radio starting a new period of tobacco free incentives. (History.com, 2009) However, other organizations were created raising campaigns agains t the consuming of tobacco and advertisingRead MoreThe Effects Of Advertising On Children Of The United States Of America Essay2144 Words   |  9 PagesWhen did marketing to children become business as usual? The marketing for children has increased since the 1980’s. They begun a cradle to death campaign. Advertising has brought many negative effects on to the children of the United States of America. The American Academy of Pediatrics recommends that children under the age of two not watch any television and children older than two watch no more than one to two hours of television a day. The first two years of life are crucial to developmentRead More The Young Consumer: Their Value To Media Advertising And The Economy2964 Words   |  12 PagesThe Young Consumer: Their Value To Media Advertising And The Economy An advertiser of new trend setting products often struggles with choosing a target market but now the choice is becoming clear. The young consumer market has developed itself into an empire in which companies flourish. Boys and girls ages 13-25 set the wave for what is considered cool and what isn’t. As a result, companies have carefully listened to what these â€Å"kids† have to say and then tried to develop products and ideas thatRead MoreImportance of Surrogate Advertising in Creating Brand Identity for Liquor Industry(Final)14020 Words   |  57 Pagesstudy of the advertising strategy used in liquor industry which makes the need of surrogate advertising exemplary, as the only way of advertising for liquor industry and also to know the effectiveness of surrogate advertising in influencing customer perception towards the products offered by the company In the present research, in order to collect primary data sample were selected conveniently. 60 Delhi based liquor consumers were selected for collecting primary data. Alcohol advertising has the potential

Art As A Subjective Term - 1949 Words

Art to many seems to be a subjective term, from a skill done at the highest level to a painting in a museum, society and the nature of our upbringings create nostalgia in all realms of art. It is by human nature that we judge by personal experience before applying reasoning. The definition of nostalgia itself is â€Å"pleasure and sadness that is caused by remembering something from the past and wishing that you could experience it again†.(Merriam-Webster, Nostalgia) Art itself can be noted as an experience. Artwork, if done well, should inspire a memory or maybe a feeling. Perhaps one of the scariest parts of art is that it can inspire nostalgia in a sad or happy way. It is able to control your emotions submitting you to the hand of the artist. Nostalgia is the equivalent of dangling your past in front of you without a way of returning while simultaneously, not allowing you to move on. It is this feeling that is the cruelest tool that an artist can use and can lead a viewer t o censor the world. Nostalgia is the reopening of emotional scars, painful yet eye opening even while invoking happiness. How important is nostalgia in the way we perceive art? In a quick answer, it can be said that it is the most important and the most sinister tool an artist can wield (â€Å"The Future of Nostalgia†). Nostalgia, although it can feel good, is ultimately bad. Nostalgia can be negative because, of its experience on culture and the intention of its use. The experience of art is dangerous. ArtShow MoreRelatedThe Subjective Nature Of Love999 Words   |  4 PagesIf beauty is subjective, then anything that I believe is beautiful is indeed beautiful. This implies that there is no standard definition of the word â€Å"beauty.† Its definition is tied to my attitude. Using the subjective nature of love leads us to a judgment of taste, which has no logic. The subjective nature of love depends on one’s taste and feeling about beauty. For instance, our judgment about a rose flower or early morning sunshine could be different because of the subjective definition of beautyRead More The Psychological Effect of Art Essay953 Words   |  4 PagesEffect of Art† Paintings, like many forms of art, are very subjective—what one may find intriguing another may completely disagree. â€Å"Art is physical material that affects a physical eye and conscious brain† (Solso, 13). To glance at art, we must go through a process of interpretation in order to understand what it is we are looking at. Solso describes the neurological, perceptual, and cognitive sequence that occurs when we view art, and the often inexpressible effect that a work of art has onRead MoreKant And Kant s Philosophy1657 Words   |  7 Pagespriori condition which alone things can become objects of our cognition in general[.]† -Immanuel Kant, p 20 of Critique of Judgment This quote most aptly describes Kant’s purpose in writing a critique of aesthetic judgment, with the most important term being â€Å"transcendental.† The Oxford Dictionary defines the word as â€Å"presupposed in and necessary to experience† (what Kant refers to as a priori). In this sense, it is something that pertains to elements of human experience and then in turn conditionsRead MoreWhy Is Natural Science?1602 Words   |  7 Pagesregarding both the concept of difficulty and value of knowledge. Possible stances with regard to the statement will be greatly influenced by the way difficulty and value is defined. As an initial starting point, difficulty will be defined and measured in terms of effort expended and the time consumed to produce the knowledge. Value of knowledge will be defined as the importance, worth or usefulness of the knowledge. I will be judging whether we only value knowledge produced with difficulty or whether thereRead More Definition E ssay - What is Art?569 Words   |  3 PagesWhat is Art? There are few questions quite as esoteric or as futilely subjective as the philosophers What is†¦? Yet posing and answering this question in reference to the identity of art is critical to further discussions of our subject matter in this course. There is no way for us to discuss art until we have a working definition of what art is; we cant adequately use the term until weve defined it. To this end, I would like to submit this as a working definition: Art is anythingRead MoreSubject Object Constitution Of Pre Raphaelite Compositions : Binary Or Hierarchy?1692 Words   |  7 Pagescompositions: Binary or Hierarchy? For many the idea of Pre- Raphaelite art was informed of â€Å"luscious long-haired women† or of â€Å"sentimental chocolate box children† but the brotherhood’s early works portrayed a whole new kind of bold realism to sacred subjects.It is important to address the question that why the Pre- Raphaelites did come into existence and why portray art with vivid realism and scientific fidelity? Their art came in the form of a revolution against the â€Å"sterile tradition† of paintingRead MoreThe Limitless Possibilities of Art819 Words   |  4 PagesPossibilities of Art Before attempting to define art in even the most abstract of terms, I must preface with an apologia, for any definition of art dooms itself to failure as long as it attempts to categorize together objects or actions which belong to no unified category. Where does one set boundaries to determine the limits of the category ‘art’? Mine will serve only to elaborate my own personal opinions as there exists no objective method of evaluation for a definition of art as a wholeRead More Aesthetics Essays938 Words   |  4 PagesGreeks made a distinction between aesthesis autophues (natural sensation) and aesthesis epistemonike (acquired sensation). We may say that aesthetics is both the study of aesthetic objects and of the specific and subjective reactions of observers, readers, or audiences to the work of art. Aesthetics is necessarily interdisciplinary and may be interpretive, prescriptive, descriptive, or a combination of these. The big, obvious question about aesthetic value is whether it is ever ‘really in’ theRead MoreArt And Its Influence On A City Dominated By Art1132 Words   |  5 PagesPerhaps the most subjective thing life has to offer is art. Some may argue that having such a subjective concept can be hard to uniformly understand and standardize, but that s what makes art so beautiful. Art is subjective, ensuring no two experiences are the same. The fact that we can all look at the same piece of art and have completely different emotional and cognitive responses ensures healthy discussion and communication. Art is one of the few constants human culture collectively has, andRead Moreâ€Å"Art Is a Lie That Brings Us Nearer to the Truth† (Pablo Picasso)1692 Words   |  7 PagesArt is different from most areas of knowledge primarily in terms of its objective and also the means by which it reflects, transforms and expresses them. For art, like philosophy, reflects the reality in its relationship with man, and represents the latter, his spiritual world, and the relations between the individuals and their interactions with the world. Pablo Picasso was known for representing his work in a non-realistic manner. However, the audience could relate to his works; Guernica is an

Journal Reflection for Human Capital Management - myassignmenthelp

Question: Discuss about theJournal Reflection for Human Capital Management. Answer: Retailing is defined as a set of business operations that improve the value of goods and services sold to consumers for personal use while the retailer is the name of the business engaged in the above. Retailers have a role in meeting the consumer need through availing products at the right place at the time and in the right quantity and price. Retailers make a huge contribution to the Canadian economy as evidenced by the $ 505 billion sales in 2014, over 50% of Canada economy is in the hands of the retailers. Retailers offer several opportunities for individuals to develop their careers as well as those with entrepreneurial skills to put them in place. Managing of the retail business comes with a lot of hurdles stiff competition being in the forefront. The Intertype, intertype and scrambled merchandise all offer a wide range of competition for the retailer (Hul, 1997). The management of retail shops should make the best decisions regarding the most popular retail mix, variables that influence purchase decisions and the techniques of displaying the merchandise. Ethics are the principles that control how individuals and companies behave in a way that builds an acceptable association. Different retailers have a unique code of ethics that helps the employees do the right things. Retailers come in diverse types the main ones are; Department stores, these are retailers who deal in a wide range of merchandise arranged in the category into varying sections of the physical retail space. Supermarkets, deal with various forms of food and beverages as we as home products, clothing and electronics (Bogardus, 1964). Specialty retailers, they specialise in a unique category of goods. Discount retailer, they sell a wide range of goods which are often private labelled Mobile retailer, do their transactions via a mobile platform but no physical shipment of products to the consumers. Warehouse retailers, stock their facilities in large warehouses. The nature of products sold varies but are packed in enormous quantities which are sold at lower prices than the retail price (Farfan, 2017). A consumers decision on purchase first began by recognising the need, either through utilitarian or hedonic, afterwards, consumers seek information regarding several retailers before settling on the ones that best suit their demand. The purchase decision might be affected by factors like social experience, adventure, power and status as well stimulation (Berliant Raa, 1988). In a bid to attract more consumers to their store retailers make use of music and visual displays. Together with this, some put across demonstrations and scents to create a more entertaining shopping experience. Their flyers and catalogues are also designed with graphics and photographs for consumer stimulation. A market segment is a group of consumers will similar needs. The market segmentation allows the retailers to identify a market niche and offer products which are consumed in the locality. The market segmentation is done based on geographic locations thats is separating the consumers based on their countries or regions, also, demography is a factor in segmentation where the gender of the consumers is used to classify them. The use of geodemographic put together consumers based on their buying habits. The lifestyle buying situation and benefits sought after are all other ways retailers use to group consumers needs. A retail market is a set of customers whose needs converge. For a retailer to develop a competitive advantage which the business can sustain the needs to strengthen his bond with the consumers and suppliers. In addition, the internal operations should as efficient as possible and the brand image made strong. For the business to grow the retailer can pursue market penetration, this will involve putting more effort on the present retailing format to reach a bigger percentage of the existing consumers. This is done by putting up ways to make more consumers attracted to the store (Jones Shaw, 2006). Furthermore, the retailer can turn to the market expansion where he employs the current format towards attracting new market segments. Also, he may consider retail format development where he goes for a different retail format to meet the new needs in the current market. A final option will be diversification where the retailer will employ current sales format to cater for an emerging market segment not currently served. The development of a strategy is a stepwise process which involves the definition of the business mission, auditing the situation, identifying the strategic opportunities, evaluation alternatives, defining the specific objectives and allocating resources, generate proper retail mix and finally evaluating the performance and making necessary adjustments. Human resource management target the alignment of available human man resource to the short and long-term goals of the retail. Effective managers will operate well with the employees hence avoiding frequent departure, when employees are well trained they will possess the skills to prepare the store visually also, business whose employees offer exceptional services will be way ahead of the competitors (Armstrong, 2006). The structure of the organisation considers the level of centralisation of decision-making and approaches applicable in coordinating merchandise and management of the store. Centralization entails delegating tasks to the corporate managers while decentralisation is characterised by a delegation of authority to the lower levels of the retail. Compensation of employees follows a written policy that indicates what tasks the employees are responsible and entitled to, incentives such as commission and bonuses are used as motivating factors. Also, the culture of the organization plays a role in the compensation scheme. Recruitment of employees can be done by use of the current set as a scout as well as targeting the minority, immigrants and the seniors. There are several trends in human resource that the retailers must consider one such issue is diversity management. In addition, legal and regulatory issues such as labour relations. Employees safety and health, as well as compensation, must be considered. Shrinkage is a loss of inventory resulting from employees or consumers shoplifting, misplacement or damage. Its vital to control to improve the retail performance (Wood, 2009). References Armstrong, M., 2006. Human capital management". A Handbook of Human Resource Management Practice, s.l.: Kogan Page Publishers. Berliant, M. Raa, T. T., 1988. A foundation of location theory: Consumer preferences and demand. Journal of Economic Theory, 44(2), p. 336. Bogardus, E., 1964. Principles of Cooperation., Chicago, Illinois: The Cooperative League of the U.S.A. Farfan, B., 2017. the balance. [Online] Available at: https://www.thebalance.com/what-is-retail-2892238 [Accessed 28 September 2017]. Hul, M. D. L. a. C. J.-C., 1997. the impacts of music on consumers' reactions to waiting for services. Journal of Retailing, 73(1), p. 87104. Jones, B. D. G. Shaw, E. H., 2006. A History of Marketing Thought," Handbook of Marketing. s.l. Weitz, Barton A.; Wensley, Robin. Wood, D. G. C. . G., 2009. Human resource management: A critical approach. In: D. G. . W. G. Collings, ed. Human resource management: A critical approach. London: Routledge, pp. 1-15.